Code of Conduct

Code of Conduct


In keeping with our tradition of confidentiality, methods of customer authentication, such as an authorization code, are used whenever necessary in the ordinary course of business to obtain information of a confidential nature.


It is the policy of Bullseye to treat all information regarding its customers and employees in strictest confidence. Failure to maintain the confidentiality of this information will result in corrective action, up to and including immediate dismissal.

Procedures to Restrict Flow of Information

Because Bullseye is a multi-service financial institution, banking and securities laws, as well as good business practices, require that Bullseye have procedures (“firewalls”) to prevent material nonpublic information obtained while engaging in one of Bullseye’s diverse business activities from being utilized improperly by others within or outside of Bullseye.

Responsibility: Aspirational Standards

  • We make decisions and take actions based on the best interests of society, public safety, and the environment.
  • We accept only those assignments that are consistent with our background, experience, skills, and qualifications.
  • We fulfill the commitments that we undertake – we do what we say we will do.
  • When we make errors or omissions, we take ownership and make corrections promptly. When we discover
  • errors or omissions caused by others, we communicate them to the appropriate body as soon they are discovered. We accept accountability for any issues resulting from our errors or omissions and any resulting consequences.
  • We protect proprietary or confidential information that has been entrusted to us.
  • We uphold this Code and hold each other accountable to it.

Description of Respect

Respect is our duty to show a high regard for ourselves, others, and the resources entrusted to us. Resources entrusted to us may include people, money, reputation, the safety of others, and natural or environmental resources. An environment of respect engenders trust, confidence, and performance excellence by fostering mutual cooperation—an environment where diverse perspectives and views are encouraged and valued.

Respect: Aspirational Standards

  • We inform ourselves about the norms and customs of others and avoid engaging in behaviors they might consider disrespectful.
  • We listen to others’ points of view, seeking to understand them.
  • We approach directly those persons with whom we have a conflict or disagreement.
  • We conduct ourselves in a professional manner, even when it is not reciprocated.

Respect: Mandatory Standards

  • We negotiate in good faith.
  • We do not exercise the power of our expertise or position to influence the decisions or actions of others in order to benefit personally at their expense.
  • We do not act in an abusive manner toward others.
  • We respect the property rights of others.

Description of Fairness

Fairness is our duty to make decisions and act impartially and objectively. Our conduct must be free from competing self interest, prejudice, and favoritism.

Fairness: Aspirational Standards

  • We demonstrate transparency in our decision-making process.
  • We constantly reexamine our impartiality and objectivity, taking corrective action as appropriate.
  • We provide equal access to information to those who are authorized to have that information.
  • We make opportunities equally available to qualified candidates